Agile is an attitude, not a technique with boundaries. An attitude has no boundaries, so we wouldn’t ask ‘can I use agile here’, but rather ‘how would I act in the agile way here?’ or ‘how agile can we be, here?'

Alistair Cockburn,


The Agile movement, we know today, is based on the ideas of Software Engineers from the 90’s, which they turned into the Manifesto of Agile Software Development in 2000. Since then, teams and organizations struggle to see the relevance of the manifesto for their own context.

But in general, the challenges in Non-IT departments are very similar:

  • Marketing: With the rise of social media and online platforms, marketing departments are struggling to keep up with the constantly evolving digital landscape. Additionally, consumers are becoming more discerning and skeptical of traditional advertising methods, making it harder to create effective campaigns.
  • Accounting: The increasing complexity of tax laws and regulations, coupled with new technologies and financial instruments, means that accounting departments must stay up-to-date with regulatory changes and adjust their processes accordingly. In addition, there is mounting pressure to improve financial reporting and transparency.
  • Operations: One of the main challenges facing operations departments is the need to increase efficiency while minimizing costs. This requires a deep understanding of the business processes and how they can be optimized. Additionally, there is a growing demand for sustainability, which means that operations teams must find ways to reduce waste and minimize their environmental impact.
  • Human Resources: HR departments face a number of challenges, from attracting and retaining top talent to managing a diverse workforce. Additionally, changing regulations and evolving best practices in areas such as employee engagement and diversity and inclusion require HR professionals to stay up-to-date and adapt quickly.
  • Sales: Sales teams must navigate an increasingly competitive landscape, which includes not only traditional competitors but also disruptive new entrants. Additionally, changes in consumer behavior and the rise of digital channels mean that sales professionals must adapt their strategies and tactics to remain effective.


By adopting Agile principles and practices, Non-IT departments can streamline their processes and workflows, leading to increased efficiency and productivity. Agile methodologies prioritize delivering value quickly, which can lead to faster time-to-market for products and services. And by focusing on delivering value to customers, teams can ensure that their products and services meet customer needs and expectations.

Furthermore, Agile emphasizes collaboration and communication, which can break down silos and improve teamwork within and between departments.

Our Workshops are your team’s first steps to get closer to higher quality, better collaboration and, as a consequence, also faster value delivery.


Continuing from here, it is important for Non-IT departments to understand and adopt Agile principles to address these challenges. By embracing Agile principles, teams can become more responsive to customer needs, collaborate more effectively, and deliver value more quickly.

However, it's significant to tailor the approach to the specific needs of each department and to ensure that everyone involved understands the purpose and benefits of Agile. With the right training and support, Non-IT departments can reap the rewards of Agile and drive innovation and growth within their organizations.

We create customized Non-IT workshops to allow every different function and department to make sense of agile ways of working and get the relevant tools and practices within their hands to be more effective and efficient in today’s global environment.

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Contact us, if you would like to learn more about our Agile Way of Working Programs and how it will help your teams to be ready for the 21st century.