Turning Values into Lived Experiences
How leadership shifted from coordination to collaboration.
At vsource, we provide companies with a better way of sourcing talent by combining technology and human expertise. We perform search, aggregation, analysis, and curation of information, delivered to our clients through our cloud platform. We have a unique perspective, informed by data, that is much needed in the industry. Sometimes our contribution is the critical factor that enables our clients to fulfil their own important missions.
Industry: Recruitment - Markets: Vietnam - Team: Leadership & Middle Management
The Challenge
Paul Cox, General Director at vsource Vietnam, knew that a company’s vision, mission, and values shouldn’t just live on a slide deck—they needed to be meaningful, understood, and lived by every employee.
As a talent sourcing company, vsource was growing and evolving, but something was missing: a clear and shared sense of purpose that resonated across all levels of the organization. A top-down approach to defining company values wouldn’t cut it; to truly embed them into the culture, they had to be built from within.
Building a Collective Vision: From Leadership to the Frontlines
Instead of simply crafting a leadership-defined vision and mission statement, we took a different approach. We invited volunteers from every level of the company into a collaborative workshop, ensuring every perspective was represented.
Through these conversations, a unifying identity emerged:
vsource employees weren’t just talent sourcers—they were data detectives. This metaphor resonated deeply, as it personalized their work and captured the essence of their role in uncovering and analyzing talent data.
With this shared language in place, the group worked together to identify core values that reflected what they truly believed in. But values on paper weren’t enough—we needed to bring them to life. .
Turning Values into Action
To make the values tangible, we didn’t just announce them—we invited employees to interpret and express them creatively. We organized 10 work expos, each with 20 participants. In small teams, employees were challenged to create something real that embodied the values in their own way:
- Some crafted compelling stories.
- Others painted pictures.
- One team even created a full comic, visualizing the values in action.
Instead of hanging words on the walls, we hung the outcomes of these expos—visual, authentic reminders of what these values meant in practice.
The Impact: A Culture That Owns Its Values
Through this process, vsource’s values became more than just statements—they became shared experiences. Employees didn’t just read about the company’s mission; they had a hand in shaping it. The company’s culture now had a stronger identity, built from the ground up rather than imposed from the top. The journey isn’t over, but one thing is clear: vsource’s culture is now a reflection of its people, not just its leadership. And that’s how values truly stick.
Testimonial
Paul Cox, General Director / vsource
Creating a vision, mission, and values statement the traditional way—writing something at the leadership level and rolling it out—was never going to work for us. We needed something our people would truly connect with. Working with Chris from semdi solutions, we took a completely different approach—one that involved everyone in shaping what vsource stands for.
Through workshops, expos, and real participation, we didn’t just define values; we brought them to life. Seeing our employees turn values into stories, art, and even a full comic showed us that culture isn’t about what you write—it’s about what you experience. We now have a shared identity that resonates at every level of the company.
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